The company started to expand in new frontiers of the plaything industry. In 1971 LEGO started to target girls with the arrival of furniture pieces and dollhouses; in 1974 this introduced it is first man figures, referred to as Minifigures; in addition to 1979 it expanded in to space with sets presenting astronaut minifigures, rockets, lunar rovers and spaceships. The Successione series first showed that same year, a line of jewelry elements marketed to young girls. This era also found the creation of a operations structure, with Godtfred Kirk Christiansen’s boy Kjeld Kirk Kristiansen connecting to the bureaucratic staff and working to modernize the company’s manufacturing methods.
The 1972s also noticed the introduction of a system that allowed customers to pick certain bricks they wanted to purchase and make their own styles, rather than get pre-made products; this was popular with adults, as well as children. In the same decade, Profano branched away into old territory while using Castle topic, and in 1980 the company added it is first train sets to its collection.
In 1989 Lego presented the Pirate motif, and with it a number of pirate ships, wilderness islands and treasure. This company also broadened its variety of facial expressions, adding beards, eye outages and lipstick in addition to the standard two eye and laugh. Some old Lego collectors resented these changes, selecting the more basic faces of earlier styles.
As Lego expanded right into a huge international corporation, it had to find ways to meet the needs of its big name clients like Aim for, Wal-Mart and Toys ‘R’ Us, which usually demanded larger selections and faster transport times. To maintain https://lego-x.com/2021/12/07/the-best-places-to-buy-lego/ with these requirements, the company began to reduce total production coming back new products by making more usage of computerized set up systems.